Confluence of Digital Marketing
and Data Science:

Impactful Insights

9:00 am - 11:30 am IST
July 31st, 2018

Tasar, The Ritz-Carlton, Bangalore

Gain Insights into the workings of your consumers through data science.

The convergence of data science and digital marketing is changing the way we approach marketing tasks. With the amount of data that we are constantly receiving, it's important for marketers to know how to filter this data to their needs. By using data science, marketers can sort through this data and gain insights into the workings of the consumer.

Points of Discussion

Topic: Confluence of Digital Marketing and Data Science: Impactful Insights!
Date: Tuesday – 31st July, 2018
Time: 09.00 am – 11.30 am IST
Venue: Tasar, The Ritz-Carlton, Bangalore
Using data science to enhance marketing strategies
The demand for data scientists in marketing is growing
in relation to the rapid advancements in technology
How to move past the experimental phase
and start gaining ROI using data science

Sponsors

Marketing Partner

Speakers

Sticky Post

Prasad Shejale

Co-Founder & CEO Logicserve Digital

For Prasad Shejale, digital is a huge universe where each marketing tool and platform plays its vital role in benefiting the client’s need. His passion for digital marketing and a sense of understanding people makes him a unique entrepreneur who knows how to transfer an effective idea into a successful campaign. An IIT Chennai Alumnus, his intuitiveness makes him a go-to for any solutions or converting ideas into reality. He co-founded LogicServe Group in 2007 and grew it from a small team to a high performing result-oriented group. He spearheads LogicServe Digital, the Indian arm of LogicServe Group.

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Amita Mirajkar

Co-Founder Clairvoyant India

Amita is an influential technology leader with close to two decades of experience in delivering innovative solutions using various technologies, including big data analytics, enterprise architecture, CRM, IoT, etc. She is globally responsible for the development and delivery of all programs across the enterprise portfolio of Clairvoyant India. Amita is an alumnus of the University of Phoenix is also a noted speaker in technical meetups, big data events and was a member of the senior management team in the software division of Apollo Group in Phoenix, Arizona.

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Jessie Paul

CEO Paul Writer

In 2010, Jessie Paul, author of No Money Marketing (2009, Tata McGraw-Hill) founded Paul Writer, with the aim of raising the bar on marketing in India. Jessie consults with B2B organisations on how best to reach their target audience and initiate mutually profitable conversations. She helps design and operate omnichannel marketing campaigns that deliver results. With over 18 years in services marketing, including a stint with Ogilvy & Mather Advertising, Jessie is considered an expert in brand globalization and has been named one of the most influential business women in the Indian IT industry.

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